With data collected from over 15,500 customers worldwide and 165 insurance company executive surveys, the World Insurance Report 2015 from Capgemini and EFMA analyzes the emergence of situations that have altered the sector together [...]
Many-channel communication vs Multi-channel communication Businesses generally contract providers of different communication channels for multi-channel communications, and each provider usually delivers its results separately without taking the rest into account. This is Many-channel communication, [...]
The IDC consultancy whitepaper, which was obtained after a discussion with representative companies in the sector, deals with multi-channel communication and information management in the Spanish insurance sector. After presenting the particular issues of the [...]
El whitepaper de la consultora IDC, obtenido después de un debate con empresas representativas del sector, trata sobre la multicanalidad y la gestión de la información en el sector asegurador español. Después de presentar la [...]
Marketing 2.0.- Interactive communication In the new age of Digital Marketing or Marketing 2.0, the power is in the hands of the customer. The customer chooses how and when they interact with the brand, [...]
New generations of consumers are regular users of the Internet and smart phones, spending more time online than watching TV or reading magazines. This shift in consumer behavior is changing the way of carrying out [...]
