Reaching the donor with digital marketing actions combined with direct mail campaigns.

The non-governmental organization (NGO) sector has become an intense user of individualized multichannel customer communications due to their need to reach the donor in the early stages of natural and humanitarian disasters.

NGOs used to mainly rely on traditional direct marketing techniques (paper) and contact centers. However, the trend points toward carrying out digital marketing actions combined with direct mailing campaigns. This is a consequence of reduced budgets and time frames.

NGO donors are sensitive to social projects and react quickly when they are asked for help using direct communication techniques. To meet this need for immediacy in communications, MailTecK provides services for the design, creation and distribution of online and offline communications that also reveal the donor’s reaction on each channel in real time.

MailTecK help NGOs to:

  • Reduce the time-to-market of campaigns.
  • Integrate offline and online channels.
  • Increase customer satisfaction by communicating with them via their preferred channel.
  • Reduce the volume of call center processes with clearer information and messages.
  • Learn more about the donor and their real-time interaction with communications.
  • Retain and ensures the loyalty of customers with any type of profile.
  • Locate new customers (list broking).

Key customers

Unicef

Visitar web

Aldeas Infantiles

Visitar web

Cruz Roja

Visitar web

Intermón

Visitar Web

Greenpeace

Visitar web

Médicos sin Fronteras

Visitar web

Save the Children

Visitar web

Fundación Vicente Ferrer

Visitar Web