To promote the PreITV service of the Citroën workshop network’s dealers.
Depending on the client’s preference, a regular mail SMS-MT communication is sent, with an incentive to get the visit to the dealer or workshop.
The regular mail communication is highly customized with text and images (customization of model and color of the customer’s vehicle). The hearing audience is segmented by dealers, the Robinsons and the casualties are managed and, finally, the database is normalized on daily basis.
Channels: Regular mail and Mobile