The non-governmental organization (NGO) sector has become an intense user of individualized multichannel customer communications due to their need to reach the donor in the early stages of natural and humanitarian disasters.
NGOs used to mainly rely on traditional direct marketing techniques (paper) and contact centers. However, the trend points toward carrying out digital marketing actions combined with direct mailing campaigns. This is a consequence of reduced budgets and time frames.
NGO donors are sensitive to social projects and react quickly when they are asked for help using direct communication techniques. To meet this need for immediacy in communications, MailTecK provides services for the design, creation and distribution of online and offline communications that also reveal the donor’s reaction on each channel in real time.