The most effective solution is to have a direct relationship with the customer through direct marketing techniques combined with the use of big data.

Distribution companies are faced with highly informed consumers who have used the Internet to find out about their purchasing options. Customers have used the ROPO process (research online /purchase offline), finding out information on the Internet and then buying in store. However, there is now a highly negative practice for brick-and-mortar retailers: ROPO, but vice versa (research offline / purchase online), whereby the consumer looks in store and buys online, which turns the distribution company into a shop window for its online competitors.

The most effective solution to this threat is to build a direct relationship with the customer through direct marketing techniques combining big data with advanced analytical processes, as well as the use of marketing automation to accompany the customer throughout the purchasing cycle.

MailTecK provides retail companies with their services platform for online and offline multichannel communications, which in turn:

  • Gives an insight into the purchasing cycles of the customer and interacts with them.
  • Increases customer satisfaction by communicating with them via their preferred channel.
  • Reduces the volume of call center processes with clearer information and messages.
  • Manages up/cross-selling with promotional deals in transactional messages.
  • Bolsters brand image, with cutting-edge communication proposals.
  • Retains and ensures the loyalty of customers with any type of profile.
  • Gives autonomy to the channel in communications with customers.

Key customers

Caprabo

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Imaginarium

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Procter & Gamble

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General Óptica

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Toys r us

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Leroy Merlín

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El Corte Inglés

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Royal Canin

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