Marketing 2.0.- Interactive communication
In the new age of Digital Marketing or Marketing 2.0, the power is in the hands of the customer.
The customer chooses how and when they interact with the brand, and exercise their power using the most appropriate communication channel at the time that suits them. The dialogue that is established is interactive, customized and multi-channel, preferably carried out in real-time so they expect immediate reactions and responses to the questions, doubts and clarifications that they may have through their journey until they make the decision to buy. The journey does not end here, after that they expect the delivery commitment to be met, and there is also after-sales support, in other words, there is a long journey of interactive multi-channel communications.