Direct and promotional marketing services

Direct and promotional marketing services

The overuse of mass direct marketing without personalization or adaptation to context generates rejection by the recipient, which companies have responded to by reducing the amount of mailings they send.

At MailTecK we appreciate the power of this direct communication tool and we believe it should be redefined on the basis of quality and relevance of the message, not quantity. The objective is enhance the personalization and relevance of the message by using advanced analytics. This involves identifying consumer needs and using mass personalization technologies.

We help companies place the customer at the center of the communication process. The receiver chooses the experience they want to have by selecting the message that most interests them, the right time to receive it, and the channel and format for undertaking the interaction. Bolstering the customer relationship leads to an increase in response rates and, consequently, increases return on investment.

Featured direct and promotional marketing campaigns

01 – Analysis, processing and enrichment of customer data.

MailTecK boasts advanced analytics tools and state-of-the-art campaign management systems.

Data management - data quality services

Data management – data quality services

List broking of external databases for direct, email, mobile and web mailing campaigns in strict compliance with Spanish Data Protection Act and Law on Information Society Services.
Sanitization, standardization and deduplication of postal addresses and application of checkers for emails and cellphone numbers.
Data analytics - business intelligence services

Data analytics – business intelligence services

Data analysis and enrichment.
Profile segmentation and collection to determine customer value and customer characteristics.
Geomarketing services

Geomarketing services

Identification and geolocation of target audience.
Determination of competitors’ zones of influence

02 – Format design

MailDesign is our multichannel, integrated and collaborative web design tool. We help companies and agencies to use the support that best suits printers and digital channels, thereby reducing costs and improving deadlines.

Direct mailings

Direct mailings

E-mailings

E-mailings

SMS/MMS

SMS

Internet

Internet

03 – Digital communication management

MailTecK offers companies the latest generation technology and multichannel direct communications (physical and electronic), which entails a reduction in investment.

Applications

Applications for document composition and generation

Development

Development of applications for Internet and mobile devices

Workflow

Applications for dynamic communications and personalized videos

Platform Touch Point

Integrated management platform for multichannel communications: direct, email, SMS.

Web portals

Supply and shopping web portals (MailShop)

04 – Production of multichannel and digital communication

We offer a complete message personalization service by combining different channels in line with customer preferences.

Printing

Printing

Production of offset and digital communication

Email

Email

Maximum customization of email campaigns

Internet

Internet

Custom landing pages to optimize conversion.

Mobile

Mobile

The most personalized and interactive marketing channel

Social media

Social media

Analysis of customer feedback to create a social CRM.

Digital mailbox

Digital mailbox

Corporate communications available to the customer and the distribution channel.

Call center

Call center

Support for multichannel campaigns.

Personalized videos

Personalized videos

Replacement of salesperson in the marketing of complex and personalized products.

05 – Distribution and execution of campaigns

We offer a collection, storage, custody and fulfillment service. What’s more, we have MailTrack for a better understanding of service status. This system provides the customer with online information about the status of their project and stocks.

Optimization of direct mail logistics

Optimization of direct mail logistics

Returns management

Response and returns management

Management

Document storage

Outsourcing

Storage of marketing campaign elements

Distribución Tradicional

Traditional and/or alternative distribution of parts (mailing, door-to-door, street marketing)