The overuse of mass direct marketing without personalization or adaptation to context generates rejection by the recipient, which companies have responded to by reducing the amount of mailings they send.
At MailTecK we appreciate the power of this direct communication tool and we believe it should be redefined on the basis of quality and relevance of the message, not quantity. The objective is enhance the personalization and relevance of the message by using advanced analytics. This involves identifying consumer needs and using mass personalization technologies.
We help companies place the customer at the center of the communication process. The receiver chooses the experience they want to have by selecting the message that most interests them, the right time to receive it, and the channel and format for undertaking the interaction. Bolstering the customer relationship leads to an increase in response rates and, consequently, increases return on investment.